It is vital to ensure that we have a target market for our movie and an idea of who we are creating the film for and how to make it pleasurable for our chosen audience. If we do not succeed in this part of the movie making criteria, we may not include important features that are needed to appeal to an audience and this will disinterest people in coming to watch our production. This will eventually make it unsuccessful on the big screen, and we wont be able to achieve our main ambition on reintroducing the Film Noir Genre.