Today's learning objective was to research about film budget, best times to release a movie on a monthly basis and the cinema industry.
Film Budgets
A small budget movie basically means the movie was made on a tighter budget compared to a high budget movie. The maximum amount of money that tends to be spent on a low budget is $2 million. On the other hand, a high budget movie on average stand at about $150 million.
Movie Release Dates
The academy awards are roughly held every February, therefore critically acclaimed films tend to be released between the months of October and January. This way they have the right amount of time to be nominated. Take last year as an example. Birdman, Whiplash and The Theory of Everything were all released during winter of 2014. Each of these movies won academy awards in different categories as they hit the cinema just in time to roll in nominations.
Family and Christmas movies are also released during the October and Christmas period so that it will attract the younger target audience and families. September tends to be a very unpopular month for movie releases as it is after summer and before Christmas. Not much attention is attracted to the filming industry during this particular month.
Finally, many blockbuster smash hits are available to watch during the summer period. For instance, Transformers: Age of Extinction was released on July 4th of 2014 and resulted in entering the top five box office of that year.
The Cinema Industry
On average, millions of people visit the cinema a year. Mostly, the target audience consists of people aged 16-24 who visit the cinema. This is due to the fact that they can all attend the cinema without an adult to view high certificate rated films such as 15 or 18's.
This also tends to be a particularly social age therefore going to the cinema is specifically ideal for social groups who are passionate about film to meet up and interact.
The cinema tends to make most of its money from the refreshments they sell. In particular, popcorn and drinks. Popcorn is a stereotypical movie snack which many families or groups are willing to pay a price for to eat throughout the duration of a particular movie. However, some people notice the summiting prices which snacks go for so they tend to bring their own food to the cinema.
