Taking inspiration from various production companies that I had learnt about today, I have designed and created my own film institute logo. Since the most iconic logos have a simple structure, I decided to use a flag to symbolise my film institution. I incorporated my last name into the first half of the name which makes the industry personally unique to me. To produce my logo, I used Microsoft PowerPoint, a simple but very effective software which allowed me to overlap and change the colour scheme of my images easily.
My last name is Alliston and the ending sounds like the term, stone. This is why I have used an image of pebbles within my flag. Stones and flags are recognisable images and the use of a flag tends to highlight importance therefore it is a combination of familiar images in which people will be able to recognise. My font choice was 'STENCIL'. This gives my logo an army based structure and the font is commonly associated with information printed on a dog tag. I wanted my logo to look bold and eye-catching, therefore using this font enabled me to give this appearance.
The colour scheme of my logo will be black and white. This is why I have included these colours only within my production logo. Both theses shades contrast against each other meaning that the logo is more likely to stand out compared to colours that are closely alike (yellow and white or blue and black). Both these colours are very formative which will also give my logo a much more professional and captivating appearance.
